Re/Max Waterfront Ltd.
Re/Max Waterfront Ltd. is a Re/Max franchisee that opened in January 2002 in Bostons historic North End. They knew a website was the perfect medium for showcasing their properties and attracting business, but were concerned about costs and the management of the sites data. With a small staff and a tight budget, hiring a full time tech-person to run the site was impossible, and the prospect of calling another company every time there were updates to be made seemed inconvenient and costly.
Challenges

Create a full-featured real estate website quickly
The BeYourOwn.net Real Estate Solution gave Re/Max Waterfront Ltd. the ability to publish content to the Web immediately. Agents are able to add property information, photos and multimedia themselves. Since properties are indexed dynamically through BeYourOwn.net, agents and customers can perform property searches directly through the Re/Max Waterfront site. Re/Max agents also gain the convenience and flexibility of managing property listings through the Internet, whether in the office or in the field.

Provide a reliable internal back-up system
Re/Max Waterfront Ltd. chose an in-house installation of the BeYourOwn.net Real Estate Solution on their office network to complement their external website. This provided them with a standalone back-up system, so agents can continue to edit and print property listings even if their Internet connection goes down.

Printable Listing Sheets for open houses
The BeYourOwn.net Real Estate Solution also provides Re/Max Waterfront Ltd. with professional corporate-branded printed property listings. Unlike standard text-only Multiple Listing Service (MLS) printouts, BeYourOwn.net property listing sheets can include an unlimited number of images and detailed descriptions, complete with Re/Max Waterfront Ltd. branding and contact information.

Benefits
  • Simplified the workflow of a busy real estate office, saving time and money
  • Fast implementation enabled agents to begin adding property information immediately
  • Dynamically indexed search makes it easy to find properties quickly
  • Re/Max Waterfront Ltd. enjoys the support and service of a managed website with the added advantage of in-house speed and control
  • Professional printed property listings with images stand out among standard MLS printouts
  • Increased online exposure helped turn leads into sales
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